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| 2014. január 27., hétfő 16:09 |
Puma and Arsenal announce long-term partnership - New Partnership Represents the Biggest Deal in Each Organisation's History |
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| London, 27 January, 2014 (APA/OTS) - PUMA and Arsenal Football
Club have today announced a long-term partnership. Effective 1st
July 2014, PUMA will become the official kit partner of Arsenal. In
addition to producing the playing and training kit for all Arsenal
teams, PUMA has acquired wide-ranging licensing rights to develop
other Arsenal branded merchandise on a global basis. This new
commercial partnership represents the biggest deal in PUMA and
Arsenal's history. |
PUMA and Arsenal will work together to bring further innovation into
the sports brand's performance apparel range. Both organisations
will work collaboratively on a global strategy to drive mutual
growth across all football markets, achieved through PUMA's global
sales network, international tours and integrated marketing
activities. Arsenal also presents PUMA with its most prominent
platform to showcase performance products through its significant
global fanbase, profile and reputation.
Having extended and deepened its relationship with the FIGC (Italian
Football Federation), signed 2013 UEFA Champions LeagueTM finalists
Borussia Dortmund and bolstered its player portfolio with Sergio
Agüero, Cesc F?bregas, Mario Balotelli, Radamel Falcao, Olivier
Giroud and Yaya Touré amongst others; PUMA is defining itself as the
clear number three football brand.
Bjoern Gulden, Chief Executive Officer for PUMA said: "Arsenal have
been a key strategic target for PUMA for a number of years now.
Through a clear commercial vision, a well-defined sports marketing
strategy and a relentless enthusiasm within the PUMA organisation,
we're proud to have signed this partnership with a truly global
football club. As we enter a new era in our company history, Arsenal
represents a major commercial and marketing opportunity to reinforce
PUMA's credibility as a global sports brand, and we have full
confidence the plans in place to activate this partnership will have
a significant global impact."
Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said:
"We are excited to be partnering with PUMA, a company whose football
heritage and record of innovation have a strong affinity with our
own. This represents another important step forward in Arsenal's
progression on and off the pitch."
- ends -
Imagery and further assets can be downloaded from the PUMA Press
Centre: http://news.puma.com/
Pictures available at: http://ots.de/286dd8
Media Contacts:
PUMA
Tim Stedman, International PR, PUMA
+49 151 1474 3148
tim.stedman@puma.com
Arsenal
Mark Gonnella, Communications Director
+44 207 704 4010
mgonnella@arsenal.co.uk
Katie Baldwin, Senior PR Manager
+44 207 704 4010
kbaldwin@arsenal.co.uk
PUMA
PUMA is one of the world's leading Sports Brands, designing,
developing, selling and marketing footwear, apparel and accessories.
For over 65 years, PUMA has established a history of making fast
product designs for the fastest athletes on the planet. PUMA offers
performance and sport-inspired lifestyle products in categories such
as Football, Running, Training and Fitness, Golf, and Motorsports.
It engages in exciting collaborations with renowned design brands
such as Alexander McQueen and Mihara Yasuhiro to bring innovative
and fast designs to the sports world. The PUMA Group owns the brands
PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company
distributes its products in more than 120 countries, employs more
than 10,000 people worldwide, and is headquartered in
Herzogenaurach/Germany. For more information, please visit
http://www.puma.com
Arsenal
Arsenal is one of the leading clubs in world football with a strong
heritage of success, progressive thinking and financial stability.
Arsenal Football Club was founded in 1886 in Woolwich, south London,
before moving to Highbury in north London in 1913. Arsenal has an
impressive roll of honour: English League Champions 13 times, FA Cup
winners 10 times, League Cup winners twice and European Cup Winners'
Cup (1994) and European Fairs Cup (1970) winners once. In addition,
Arsenal Ladies are the most successful English club in women's
football. Arsenal's Manager since 1996 has been Frenchman Arséne
Wenger. Wenger is Arsenal Football Club's most successful manager.
His honours include three League titles, four FA Cups and four
Charity/Community Shields, including two League and Cup 'doubles' in
1998 and 2002.
For further information please visit: www.Arsenal.com
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