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2017. szeptember 12., kedd 14:00 |
Borgward enters German market this year |
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Frankfurt/Main, Germany, 12 September, 2017 (APA/OTS) - The Stuttgart-based automaker Borgward plans to enter the German market by the end of the year. "We are delighted that, following our successful start in China and other countries, we can now enter the German market," said Ulrich Walker, CEO of Borgward Group AG, at the International Motor Show (IAA) in Frankfurt on Tuesday. The first units of the Borgward BX7 TS Limited Edition are expected to be delivered to customers in the fourth quarter. |
- Revenues rise above €1.5 billion within one year - Nearly 70,000 vehicle orders received in China - Partnership with Sixt Neuwagen - World premiere of the ISABELLA Concept at the IAA motor show
The limited Borgward BX7 TS edition and, later, the BX7 as well as
the BX5 and the BX6 will initially be introduced in Europe with
gasoline-powered engines. Later on, further models which are under
development will follow. "Due to the constant customer demand and in
order to increase the visibility of our brand and its products, we
have decided to initially enter the market with a gasoline-powered
version of the BX7 and the BX5," Walker said. "However, it remains
our goal to mainly sell electric vehicles once production commences
in Bremen." At the IAA two years ago, Borgward announced that it
would be entering the German market within the next two years. "We
keep our promises," Walker added.
The Stuttgart based Group strikes out also for an innovative
direction in terms of sales and services. Borgward and A.T.U. are
currently checking a concept for an innovative service cooperation.
Furthermore, Sixt Neuwagen, Germany`s leading platform for the
online-distribution of new cars, will be the first online
distributor of Borgward in Germany. "The partnership with Sixt
Neuwagen corresponds to our idea of modern distribution that focus
on customer service and customer satisfaction", said Tom Anliker,
Group Vice President Marketing, Sales & Services of Borgward Group
AG.
The Stuttgart-based automaker has more than 5,000 employees. It has
achieved its business targets to date, including revenues of over
€1.5 billion within the past twelve months. According to Walker,
this result is completely in line with expectations. Moreover,
Borgward plans to make a profit over the medium term. "We are doing
well in spite of the high start-up costs for, among other things,
the development of new models and the expansion of our facility in
China." The company has received nearly 70,000 vehicle orders in
China since it launched the Borgward BX7 and BX5 in the country.
Borgward expects to get a further boost from its market entry in the
Middle East, South America, and Europe as well as from the launch of
new models such as the BX6 sports coupe and variants of the BX7 and
the BX5.
At the IAA, Borgward also presented its ISABELLA Concept. "The
ISABELLA Concept is a modern interpretation of the legendary and
beautiful Borgward ISABELLA," said Anders Warming, Member of the
Board of Management and Chief Design Officer of Borgward Group AG.
Among the outstanding features of the Borgward ISABELLA Concept are
its fascinating design, its revolutionary interior and operating
concept, its digital connectivity, and the electrification of the
vehicle's drive train.
However, the ISABELLA Concept is more than just a vision of a
future vehicle concept. The reincarnation of the legendary ISABELLA
from the 1950s also embodies the future focus of the entire Borgward
company with regard to its design DNA and drive technology. The
design idiom of the four-door, four-seat concept coupe is based on
the Borgward design principle "Impression of Flow," which will be
valid for all vehicles in the future. Said Warming, "The carefully
coordinated body shape with its smooth transitions creates a perfect
balance between rounded organic shapes and precise lines. Our aim
was to create stylistic synergies between beauty and technology."
The Borgward ISABELLA Concept impresses with its perfect dimensions
(5.00 meters long, 1.40 meters high, and 1.92 meters wide) and the
beauty of its flowing three-dimensional and sculptural shapes, which
are smoothly connected to technical and functional elements such as
the cooling air inlets and the aerodynamic components. This is done,
however, without any aggressive undertone. Warming is convinced that
such an undertone would be unacceptable in an all-electric coupe:
"Aerodynamic excellence and efficiency play a key role in this
vehicle and define its flowing shapes," he said. "We are convinced
that a vehicle body through and around which air flows in a perfect
way must radiate accessibility, appeal, and a commanding presence.
This is fully in line with the 'Impression of Flow'-our Borgward
design principle for the electric mobility of the future."
Data for the international model range, country-specific deviations possible, vehicles cannot be delivered to Europe/Germany
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
Further information
BORGWARD Group AG Kriegsbergstrasse 11 70174 Stuttgart, Germany
Marco Dalan Head of Global Communications Telephone +49 711 365101041 e-mail marco.dalan@borgward.com www.borgward.com
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