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2022. július 1., péntek 14:07 |
NielsenIQ and GfK to Combine, Creating a Leading Global Provider of Information and Analytics in Consumer and Retail Measurement (part 1) |
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Chicago & Nuremberg, Germany, 1 July, 2022 (Business Wire/OTS) - Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology - Creates a leading provider of retail and consumer measurement data with strengthened omnichannel measurement capabilities - Combined company will have an unmatched global footprint and industry coverage, creating a strong platform to deliver innovative client solutions and opening new opportunities for growth - Advent International (“Advent”) will be the majority shareholder in the combined company, while Nuremberg Institute for Market Decisions (“NIM”) and KKR will remain invested as significant shareholders in the combined company - NielsenIQ and GfK SE (“GfK”), two leaders in global information services, today announced a definitive agreement through which the companies plan to combine, creating new capabilities in the consumer and retail measurement industry. Powered by state-of-the-art cloud technology, the combination will bring together complementary data and analytics assets to provide a comprehensive view of shopper spending through a total store read, enabling clients to anticipate trends and react faster to consumer needs and expectations. The terms of the agreement were not disclosed. |
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20220701005193/en/
GfK’s leading position in technology and durables across 67
countries, combined with NielsenIQ’s leading position in the
measurement of fast-moving consumer goods in 90 countries will allow
for expansion within the companies’ traditional client industries as
well as new market segments. With a larger technology and operations
talent base around the world, the combined company will innovate and
bring new products to market even faster and then scale them to a
broader set of markets and industries. Both companies firmly believe
in the strategic merit this combination holds and are looking to
further expand the business both geographically and vertically.
“Over the past year, NielsenIQ has been investing both organically
and inorganically in the most comprehensive coverage, advanced
technologies and predictive analytics to enable our clients to have
a complete understanding of their consumers,” said Jim Peck,
Executive Chairman and Chief Executive Officer of NielsenIQ.
“Combining our market-leading capabilities will allow us to further
accelerate innovation that best serves our expanded client base and
deliver significant value for all our stakeholders. Together with
GfK, we have the opportunity to influence the future of global
retail and consumer measurement – one that is fast, nimble and
connected.”
Through the combination of NielsenIQ’s cloud based Connect platform
and omnichannel measurement technologies and GfK’s recently launched
gfknewron platform, the company will become a true analytics leader.
Its solutions will provide a harmonized, granular and consistent
view of consumer purchasing behavior across channels and categories,
allowing for real-time decisions to enhance performance and fuel
growth. The two companies will bring together an extensive range of
talent and expertise, with a proven record of success in measurement
and analytic capabilities.
“GfK has successfully navigated a digital transformation to
profitable and sustainable growth over the last years. Joining
forces with NielsenIQ is now the logical next step for us and will
support the next stage of our company’s development,” said Lars
Nordmark, Interim Chief Executive Officer and Chief Financial
Officer of GfK. “The combination with NielsenIQ will enable us to
empower our customers to make smarter decisions across their
organizations at a truly global scale and accelerate our journey
into the next chapter of innovation. This will allow us to tap into
significant new growth opportunities.” (continues)
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2022. július 1., péntek 14:07 |
NielsenIQ and GfK to Combine, Creating a Leading Global Provider of Information and Analytics in Consumer and Retail Measurement (part 2) |
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Chicago & Nuremberg, Germany, 1 July, 2022 (Business Wire/OTS) - |
Ownership
With this transaction, Advent will become the majority shareholder
of the combined company. Advent acquired NielsenIQ in a transaction
that closed in 2021.
"We see tremendous potential to build on the two companies' strong
brands and cutting-edge platforms," said Chris Egan, Managing
Partner at Advent. “Given the capabilities and resources of the
soon-to-be combined entity, we are confident in our ability to build
a truly global leader in consumer and retail data. Drawing on our
global footprint and operational strength, we aim to further scale
the business and advance its position across established and
emerging markets.”
Since GfK’s spin-off from NIM in 1984, NIM has been the company’s
majority shareholder and will remain one of the key shareholders of
the new combined company. Based on the transaction, NIM will be able
to further drive and accelerate its development as a leading
international research institute.
“GfK and NielsenIQ, two top players in market research, have almost
200 years of combined experience. We see the combination of their
complementary strengths as a unique opportunity, creating exciting
new business opportunities for both parties. The combination is,
thus, in the best interest of their employees, customers and retail
partners alike,” said Manfred Scheske, President of NIM, and
continued: “As a significant shareholder of the new company, NIM
will be able to continue its development as a leading international
research institute, fulfill its main purpose, as defined by the
association's statutes, and live-up to its founders’ ambitions.”
Alongside NIM, KKR will stay invested in the combined company as a
minority shareholder. The global investment firm took GfK private
alongside NIM in 2017 to support GfK’s strategic transformation and
pave the way for sustainable growth. In close collaboration with the
company’s management team, NIM and KKR supported the company in a
comprehensive transformation, focusing its portfolio, introducing
cutting-edge predictive analytics offerings and accelerating its
profitable organic growth.
“GfK is much stronger today than it was five years ago, and the
2021 results are a testament to GfK’s effort and readiness to
continue its path to become an integrated data, analytics and
consulting firm providing superior service to its clients. We
strongly believe that GfK coming together with NielsenIQ is a
transformative combination that allows GfK to proceed on its growth
and innovation trajectory at an even faster pace”, said Philipp
Freise, Partner and Co-Head of European Private Equity at KKR.
Approvals
The transaction is expected to close later this year or early next
year, subject to the satisfaction of customary closing conditions.
Until closing, NielsenIQ and GfK will remain independent companies
focused on their current strategies and growth plans.
About NielsenIQ
NielsenIQ, a global information services company, delivers the gold
standard in consumer and retail measurement, through the most
connected, complete, and actionable understanding of the evolving
global, omnichannel consumer. NielsenIQ is the source of confidence
for the industries we serve and the pioneer defining the next
century of consumer and retail measurement. Our data, connected
insights, and predictive analytics optimize the performance of CPG
and retail companies, bringing them closer to the communities they
serve and helping to power their growth.
NielsenIQ, an Advent International portfolio company, has
operations in 90+ markets, covering more than 90% of the world’s
population. For more information, visit NielsenIQ.com.
About GfK
GfK. Growth from Knowledge. For over 85 years, GfK has earned the trust of its clients around
the world by solving critical business questions in their
decision-making process around consumers, markets, brands and media.
The company’s reliable data and insights, together with advanced AI
capabilities, have shaped access to real-time actionable
recommendations that drive marketing, sales and organizational
effectiveness of its clients and partners. That’s how GfK promises
and delivers “Growth from Knowledge”. For more information, visit https://www.gfk.com.
About Advent International
Founded in 1984, Advent International is one of the largest and
most experienced global private equity investors. The firm has
invested in over 390 private equity investments across 41 countries,
and as of December 31, 2021, had $88 billion in assets under
management. With 15 offices in 12 countries, Advent has established
a globally integrated team of over 265 private equity investment
professionals across North America, Europe, Latin America and Asia.
The firm focuses on investments in five core sectors, including
business and financial services; health care; industrial; retail,
consumer and leisure; and technology. For over 35 years, Advent has
been dedicated to international investing and remains committed to
partnering with management teams to deliver sustained revenue and
earnings growth for its portfolio companies.
For more information, visit Website: www.adventinternational.com LinkedIn: www.linkedin.com/company/advent-international (continues)
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2022. július 1., péntek 14:08 |
NielsenIQ and GfK to Combine, Creating a Leading Global Provider of Information and Analytics in Consumer and Retail Measurement (part 3) |
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Chicago & Nuremberg, Germany, 1 July, 2022 (Business Wire/OTS) - |
About the Nuremberg Institute for Market Decisions (NIM)
The Nuremberg Institute for Market Decisions is a non-profit
institute for the research of consumer and market decisions. At the
interface between science and practice, the NIM generates new and
relevant insights that aid better decision-making and better
understanding of consequences. The NIM examines how decisions of
consumers and company decision-makers change in the face of new
trends, technologies and socio-political shifts. The Nuremberg Institute for Market Decisions is the founder and
anchor shareholder of GfK SE. For more information, please visit www.nim.org and on LinkedIn.
About KKR
KKR is a leading global investment firm that offers alternative
asset management as well as capital markets and insurance solutions.
KKR aims to generate attractive investment returns by following a
patient and disciplined investment approach, employing world-class
people and supporting growth in its portfolio companies and
communities. KKR sponsors investment funds that invest in private
equity, credit and real assets and has strategic partners that
manage hedge funds. KKR’s insurance subsidiaries offer retirement,
life and reinsurance products under the management of Global
Atlantic Financial Group. References to KKR’s investments may
include the activities of its sponsored funds and insurance
subsidiaries. For additional information about KKR & Co. Inc. (NYSE:
KKR), please visit KKR’s website at www.kkr.com and on Twitter
@KKR_Co..
Advisors and Legal Counsel
J.P. Morgan Securities LLC and HSBC Securities are serving as
financial advisors to Advent International Corporation and
NielsenIQ, and Ropes & Gray LLP, Covington & Burling, Weil Gotshal &
Manges LLC and Squire Patton Boggs are serving as legal counsel.
Goldman Sachs Bank Europe SE is serving as financial advisor to KKR
and Nuremberg Institute for Market Decisions. Simpson Thacher &
Bartlett LLP and Hengeler Mueller Partnerschaft von Rechtsanwälten
mbB are serving as legal counsel to KKR. Rothschild & Co is serving
as financial advisor to Nuremberg Institute for Market Decisions.
Fieldfisher and Baker & Hostetler LLP is serving as legal counsel to
Nuremberg Institute for Market Decisions. White & Case LLP is
serving as legal counsel to GfK SE.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20220701005193/en/
Contacts Media Contacts
For NielsenIQ Gillian Mosher Vice President, Communications gillian.mosher@nielseniq.com
Stephanie Manning Head of Communications, Europe, Middle East and Africa stephanie.manning@nielseniq.com
Fernanda Paredes Head of Global Communication Fernanda.paredes@nielseniq.com
Edelman team NielsenIQ@edelman.com
For GfK Kai Hummel Vice President Communications & Public Affairs Mobile: +49 170 7700194 Email: public.relations@gfk.com
For Advent FGS Global Zachary Tramonti Office: +1 (617) 546-4250 Email: AdventInternational-US@fgsglobal.com
Sophia Templin Mobile: +1 (917) 596-8172
For NIM Sandra Lades Head of Communication & Events Mobile: +49 170 5652003 Email: sandra.lades@nim.org
For KKR FGS Global Thea Bichmann Mobile: +49 172 13 99 761 Email: kkr_germany@fgsglobal.com
Emily Lagemann Mobile: +49 160 992 713 35 Email: kkr_germany@fgsglobal.com
Source: NielsenIQ
Powered by Business Wire View this news release online at: http://www.businesswire.com/news/home/20220701005193/en
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