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2021. szeptember 16., csütörtök 09:30 |
COYO and Smarp join forces to form a global Top 5 software provider in the employee communications and engagement space |
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Hamburg, Germany, 16 September, 2021 (APA/OTS) - German COYO and Finnish Smarp announced they would merge both SaaS companies. The combined organization will be servicing medium-sized and large businesses from offices in the US, Germany, UK, France and Finland, with customers like Salesforce, Google, Amazon, DHL, Deutsche Bahn and E.ON. |
By combining Smarp's employee communications and advocacy portfolio
with COYO's social intranet and employee engagement offering, the
new player will address the challenges of an increasingly mobile
workforce and how companies can effectively manage change while
keeping their employees engaged and motivated.
The COVID-19 pandemic has spurred demand for digital workplace
solutions. Both companies have seen double-digit topline growth in
the past three years featuring a combined customer list of more than
700 companies from various industries. Customers of Smarp and COYO
will benefit from an extended portfolio that includes multi-channel
communication, social intranet, employee surveys, employee advocacy
and a marketplace for widgets and connectors. For the time being
both Smarp and COYO will continue to operate under their current
brands. Product development and sales of both platforms will be
continued.
The transaction has been supported by Marlin Equity Partners, a
global investment firm with over $7.6 billion of capital under
management. At the same time, the management and founders of Smarp
and COYO as well as Smarp's largest investor, Nauta Capital from
London, will be investing in the new firm.
Jan Marius Marquardt, CEO and founder of COYO, comments:
"We are absolutely excited about joining forces as global
businesses have never shown a greater need to drive employee
engagement during a pandemic and while their digital transformation
has not been completed yet. There is both a need and an opportunity
for our two companies to form a global leader based on the combined
experience we can bring in."
Roope Heinilä, CEO and founder of Smarp, says:
"COYO and Marlin are excellent partners for us to take our common
vision forward thanks to the compatibility of our products. It has
also been a pleasure to see how well our corporate cultures fit
together."
"Thanks to our broader offering, we are able to serve our
enterprise-level customers in an even more diverse manner in both
Europe and North America. I firmly believe that our customers will
gain significant added value by combining COYO's social intranet and
employee surveys with Smarp's core competencies in employee
communications and employee advocacy."
- Cross reference: Picture is available at AP Images
(http://www.apimages.com) -
On COYO COYO is the 360° Employee Communications Platform that strengthens
collaboration, motivation and culture in organizations. With the
combination of a social intranet and a social employee app,
companies reach all employees and actively support exchange. As a
leading German provider of employee communications software
headquartered in Hamburg, COYO offers companies an intuitive and
centralized solution that makes it easy to reach all employees,
improve internal communication and promote a culture of feedback.
COYO allows a device- and location-independent communication channel
- for all company-relevant information and social exchange. From
hospital operations to passenger transport: more than one million
users from companies such as Ritter Sport, Deutsche Bahn, Asklepios
and E.ON have already found their digital home in COYO. More information is available at www.coyoapp.com.
On Smarp Smarp is the #1 mobile-first employee communications platform that
helps companies build strong, two-way relationships with their
employees - whether they are at their desk or on the go. The
platform automatically delivers relevant, personalized content to
every employee through whichever platform, medium or channel they
prefer. It's a single solution for companies to drive alignment,
productivity and engagement through effective communications. After
being founded in 2011, Smarp has helped over 300 companies transform
the way they communicate and share content. Smarp's top 20 customers
alone represent over 4 million employees worldwide. To find out why
companies like Amazon, Marriott, L'Oreal, Pfizer, Bayer and many,
many more use Smarp, visit www.smarp.com.
Press contact Sarah Mag COYO GmbH sarah.mag@coyoapp.com +49 171 27 83 772
Sarah Schrödel PIABO PR GmbH coyo@piabo.net +49 174 176 37 38
Jenny Tallholm Smarp +358 46 923 5388
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