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2015. március 10., kedd 09:01 |
BMW Group sales achieve new record in February Deliveries total 151,952 vehicles, increase of 7.6% Year-to-date sales rise 7.3% to 294,112 Sales in Europe increase 7.7% in first two months (part 1) |
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Munich, 10 March, 2015 (APA/OTS) - The BMW Group achieved its
best-ever February sales result with 151,952 BMW, MINI and
Rolls-Royce brand vehicles delivered worldwide (prev. yr. 141,207/
+7.6%). A record number of 294,112 (prev. yr. 274,113) automobiles
have been delivered to customers since the start of the year - an
increase of 7.3% compared with the same period last year. |
- Cross reference: Picture can be downloaded free of charge at: http://www.presseportal.de/pm/28255/bmw-group?keygroup=bild -
"We've had a good start to the year with February setting another
sales record," said Ian Robertson, Member of the Board of Management
of BMW AG, Sales and Marketing BMW. "I am confident that our fresh
model line-up, including the brand new BMW 2 Series Gran Tourer and
the updated BMW 1 Series we've just premiered at the Geneva Motor
Show, will provide the momentum to keep us growing in 2015,"
Robertson added.
The BMW brand enjoyed its best ever February with 131,416 BMW
vehicles delivered to customers worldwide, an increase of 5.2%
(prev. yr. 124,952). Year-to-date sales rose 5.7% compared with the
same period last year, totalling 255,981 (prev. yr. 242,130). Demand
for the BMW 2 Series is strong with a total of 7,302 vehicles
delivered to customers in February. The 2 Series Active Tourer
accounted for most of those sales with 5,360 units of the innovative
compact vehicles delivered to customers worldwide in the second
month of the year. The larger BMW 2 Series Gran Tourer, which will
be the first seven-seater in its segment available with four-wheel
drive, is expected to build on the Active Tourer's success when it
comes onto the European market in June. The BMW 4 Series was
delivered to a total of 9,636 customers in February while the BMW
X4, launched in summer last year, achieved sales of 4,040. The BMW
X5 continues to be a strong growth driver for the brand with sales
up 46.0% on the same month last year (12,916 / prev. yr. 8,844) and
the BMW X6 also saw an increase in sales, up 5.9% to a total of
2,819 (prev. yr. 2,662). Sales of BMW i vehicles totalled 2,165 in
February with 1,824 BMW i3s and 341 BMW i8s delivered to customers.
In 2014 - its first year on sale - the BMW i3 was the world's third
most popular electric car with around 16,000 units sold.
Following the model change last year, the MINI brand saw sales rise
27.1% to total 20,303 (prev. yr. 15,976). 2015 has seen the best
start to the year in the brand's history with a total of 37,678
MINIs delivered to customers in the first two months, an increase of
19.7% compared to the same period last year (31,486). The new MINI 3
door is proving a great hit with customers: 7,877 were delivered
worldwide in February, up 69.8% on the same month last year, when
sales were affected by the model change (prev. yr. 4,640). The MINI
5 door is also seeing strong sales, with a total of 5,088 sold in
February.
Globally, the BMW Group achieved higher sales in all regions
compared with February last year. Year-to-date figures are also up
around the world, in line with the corporate strategy of balanced
growth worldwide.
Deliveries of BMW and MINI models in Europe increased by 7.0% in
February, totalling 64,685 (prev. yr. 60,435). Sales for the first
two months of the year were up 7.7% (120,365 / prev. yr. 111,768).
Growth was achieved in all European markets with particularly strong
results in a number of countries. The German market saw
registrations in February increase by 13.3% compared with the same
month last year (20,660 / prev. yr. 18,229) while sales in Italy
rose 8.4% to total 6,055 in the month (prev. yr. 5,588). Great
Britain continues to see strong sales growth with a total of 6,341
BMW and MINIs delivered to customers (prev. yr. 5,980 / +6.0%).
BMW and MINI sales in the Americas continued their strong start to
the year with sales in the region up 13.8% in February (34,698 /
prev. yr. 30,490). Sales for the year-to-date are up 10.1% with a
total of 62,150 vehicles delivered so far in 2015 (prev. yr.
56,467). North America was the region's biggest growth driver:
deliveries of BMW and MINI vehicles in February totalled 28,921 in
the USA (prev. yr. 24,476 / +18.2%) with a similar increase seen in
Canada, where 2,692 vehicles were delivered to customers (prev. yr.
2,295 / +17.3%).
Customer deliveries in Asia are also higher than the same period
last year with February sales in the region 4.1% up on last year
(47,154 / prev. yr. 45,292) and year-to-date sales increasing by
5.4% (101,342 / prev. yr. 96,133). BMW and MINI sales in Mainland
China totalled 31,089 in February, an increase of 2.7% on the same
month last year (30,281) while sales in South Korea rose 22.0% to
total 4,191 ( prev. yr. 3,435).
BMW Motorrad also continued to build on its successful start to the
year with a sales increase of 13.5% (9,195 / prev. yr. 8,098),
making it the brand's best ever February. A total of 15,458 BMW
Motorrad vehicles were delivered to customers in the first two
months of the year, an increase of 14.2% on the same period last
year (13,536). This positive development is largely due to
continuing strong demand for the vehicles introduced recently such
as the S 1000 RR, R 1200 R and F 800 R.(continues)
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2015. március 10., kedd 09:02 |
BMW Group sales achieve new record in February Deliveries total 151,952 vehicles, increase of 7.6% Year-to-date sales rise 7.3% to 294,112 Sales in Europe increase 7.7% in first two months (part 2) |
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Munich, 10 March, 2015 (APA/OTS) - |
BMW Group sales in February 2015 at a glance
In Compared with Up to/including Compared with
February previous year February 2015 previous year
2015 ============= ========== ================= ================== ================= BMW Group 151,952 +7.6% 294,112 +7.3% Automobiles ------------- ---------- ----------------- ------------------ ----------------- BMW 131,416 +5.2% 255,981 +5.7% ------------- ---------- ----------------- ------------------ ----------------- MINI 20,303 +27.1% 37,678 +19.7% ------------- ---------- ----------------- ------------------ ----------------- BMW Motorrad 9,195 +13.5% 15,458 +14.2% ------------- ---------- ----------------- ------------------ -----------------
If you have any queries, please contact:
Corporate Communications
Emma Begley, Business and Finance Communications,
emma.begley@bmwgroup.com Telephone: +49 89 382-72200, Fax +49 89 382-24418
Nikolai Glies, Head of Business and Finance Communications,
nikolai.glies@bmwgroup.com Telephone: +49 89 382-24544, Fax: +49 89 382-24418 Media website:
www.press.bmwgroup.com Email: presse@bmw.de
The BMW Group With its three brands BMW, MINI and Rolls-Royce, the BMW Group is
the world's leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility
services. As a global company, the BMW Group operates 30 production
and assembly facilities in 14 countries and has a global sales
network in more than 140 countries.
In 2014, the BMW Group sold approximately 2.118 million cars and
123,000 motorcycles worldwide. The profit before tax for the
financial year 2013 was 7.91 billion on revenues amounting to
approximately 76.06 billion. As of 31 December 2013, the BMW Group
had a workforce of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its
strategy.
www.bmwgroup.com Facebook: http://www.facebook.com/BMWGroup Twitter: http://twitter.com/BMWGroup YouTube: http://www.youtube.com/BMWGroupview Google+: http://googleplus.bmwgroup.com
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